Problem
The existing WordPress site was difficult to manage, with inconsistent content updates and no scalable way to support partner landing pages.
What started as a simple landing page quickly revealed the need for a more structured and reliable system to support growth across multiple partners and regions.
Solution
I migrated the site from WordPress to Webflow to improve performance, design flexibility, and content management.
I built a structured CMS architecture to organize vehicle protection products and enable consistent, efficient updates.
To support growth, I developed reusable landing page templates that allow partner-specific pages to be launched quickly while maintaining brand consistency.
I also implemented gated content using Memberstack, including:
- User authentication (sign up and login)
- Protected pages and content access
- Conditional elements based on user state
Additionally, I created and connected email templates to support onboarding and communication for users accessing restricted content.
Technical Highlights
- CMS-driven architecture for scalable content management
- Reusable landing page system for partner deployment
- Gated content and authentication using Memberstack
- Conditional rendering based on user state
- Streamlined workflows for non-technical content updates
Result
The website was transformed into a scalable platform that supports multiple partners, locations, and ongoing initiatives.
The system enables fast deployment of partner-specific landing pages while maintaining consistency and performance.
With secure access and gated content in place, Connex can deliver tailored experiences to different audiences while improving overall usability and efficiency.
